Understanding Website Bandwidth

Bandwidth is the amount of data transferred to and from your website within a set timeframe. Optimizing bandwidth usage improves site performance.

 

Measuring Bandwidth

Bandwidth is measured as:

  • Bytes per second (Bps)
  • Kilobytes per second (KBps)
  • Megabytes per second (MBps)
  • Gigabytes per second (GBps)

Higher bandwidth enables supporting more visitors and traffic volume.

 

Inbound vs Outbound Bandwidth

Inbound is data sent to your site from users—page requests, comments, uploads. Outbound is data your site sends out—web pages, images, videos.

 

Bandwidth Limitations

Shared hosts often limit bandwidth allotments, charging overage fees if you exceed the threshold. Upgrading to a VPS or dedicated server provides more bandwidth flexibility.

 

Optimizing Bandwidth Usage

  • Compress files, images, and media
  • Implement caching and CDNs to reduce server requests
  • Limit large file downloads
  • Set up redirects

Carefully monitoring and optimizing bandwidth usage helps your website run smoothly and efficiently.

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